A note on titles, target audience, and school of thought.

The importance of good titles cannot be underestimated. For folks take linkbaiting seriously take titlebaiting seriously as well, and understand that a great title is half the battle of a successful linkbait campaign. I suggest several reads and references to CopyBlogger’s headline formulas from his magnetic headlines series. Studying direct marketing headlines, as well as sales letters by Dan Kennedy will probably help as well. Create your own headline swipe file. Please don’t forget to include some quality anchor text if possible, since the goal is to have it linked to often, the title will be used as the link in many cases. Understanding your audience is critical to knowing what will succeed as well, but if you can’t figure that out, I would suggest you search for a different career path.